The 7 Dirty Words of Internet Marketing

The 7 Dirty Words of Internet Marketing

The 7 Dirty Words of Internet Marketing

George Carlin – may he rest in peace – talked about 7 words you can’t say on TV. Well, in this article we are going to tackle the 7 dirty words of Internet marketing. You want to disassociate yourself from these as much as you can, if you know what is good for you.

Number 7, and one of my favorites, is “buy.” You NEVER want to tell people to BUY your book or whatever the heck it is you’re selling. Buying means you’re spending money on it, and most people are not looking to spend money… on ANYTHING.

So you want to stay away from this word at all costs. Try something like “claim” or “immediately download.” This will make them think they’re getting it for nothing.

Number 6 really applies mostly to the Internet Marketing Make Money Online niche … “earn.” You NEVER want to tell people that they can EARN money online. Earning makes is sound like there is work involved. It’s hard to earn. If you are trying to appeal to the masses, you want to use terms like done-for-you, passive income, something like that. Make it sound easy.

Number 5 sounds like “earn” but has an extra letter at the beginning. The word is “learn”. You NEVER want to tell somebody that they’re going to LEARN something.  Why is that?  Because learning is what you did in school, and people aren't looking to go back to school. Nobody is looking at your offer because they want to learn. No, they want the info to magically appear in their head as if by some genie.

Number 4 is something only a dope would use when talking about their own site. The word is “scam”. When people think of a scam, they think of something illegal.

And the truth is, almost all scams ARE illegal. This is such a dirty word, you never want people calling you a scammer.  And don't use it to describe others unless you can prove it; otherwise you may end up with a lawsuit on your hands.

Number 3 is something a lot of marketers just don’t get. It’s “spam”. This is the bane of our existence. Spammers have made Internet marketers’ lives a living hell on Earth. Because of spam, we have more regulations than we know what to do with … all of which only make marketing that much more of a pain in the butt.

Number 2 is “Ponzi”. Remember the old Ponzi schemes from way back? Well, believe it or not, they are still around and they are still getting shut down every single day. The last thing you want is to be associated with one of these schemes.  There is only one word dirtier than “Ponzi.”

Number 1 may be the dirtiest word in all of Internet marketing. It’s the one thing that nobody wants to do. They’d rather eat bugs than do this. The word is “work”.  The fact is that nobody wants to work any more than they are already. They just want to find a way to sit back, push a button, and watch the money fall from the sky. So never, under ANY circumstances, tell your prospect that they will have to WORK in order to see any results.

Okay, the above was a little fun, and a slight change of pace. However, there is a lot of truth in what I’ve written here. Remember it if you want to be a successful Internet marketer, be sure to avoid these 7 dirty words.

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